Unique Packaging Ideas: Make Your Packaging Design Interesting (2023)

You are probably a product manufacturer, designer, or marketer. And you want to make the most of your product’s packaging.

The packaging does a lot more than simply protecting or covering the product. It is rather an important tool for marketing and generating sales. How?

Product packaging, to a great extent, influences the noticeability of the product on the shelf. For example—say you go to a supermarket to buy aloe vera gel.

On the shelf, you see aloe vera gels from five different brands. Four of them have pretty ordinary packagings. But one of them is packed like the aloe vera leaf itself. Where will your eyes land first? On the one that looks like an aloe leaf, right?

That’s how product packaging influences customers. And if you want to maximize your sales, your packaging must be really noticeable. Yes, to attract customers, you must ensure that your product has a unique packaging design.

And there are many ways to do it. In this article, we have compiled nine unique product packaging ideas to help you maximize your sales.

Contents hide

1. Get a little self-explanatory

2. Complementary packaging design

(Video) Creative Packaging Designs

3. Make it interactive and hi-tech

4. Keep it simple

6. Get them to use their sense of touch

7. Trigger their sense of smell

8. Give them a good experience for their money

9. Give them a sneak peek of what they’re buying

Engage your customers via product packaging

1. Get a little self-explanatory

It’s great if your packaging conveys what product it contains, what it does, or even what it’s made of. How?

You can consider the example of aloe vera gel packaging stated above. It clearly conveys that the contents of the packaging contain aloe as the main constituent.

Or here’s another example:

(Video) Clever Packaging Design

Unique Packaging Ideas: Make Your Packaging Design Interesting (1)

Just a glance at the packaging is enough to convey that it contains chewing gums. And the smiles relay that it aims to protect your teeth and hence, the smile. So the designer didn’t need to mention the end-goal.

Such packagings do not only clearly convey volumes about the product but also attract a second glance from the customers.

2. Complementary packaging design

You know that packaging, besides protecting the content, can attract customers too. But there’s more to it.

Once you open a package, it mostly ends up in the trash, right? Let that not happen to your packaging design. How?

Well, you can make it complement the product. For example—

Unique Packaging Ideas: Make Your Packaging Design Interesting (2)

The packaging clearly conveys that it contains shoes. But what is also does is—use shoelace as a part of its own.

Hence, it provides something that buyers can actually use with the product (shoes) itself.

3. Make it interactive and hi-tech

People love technology that makes things better, easier, or fun for them. And to attract tech-lovers, adding technology that also interacts with them is one of the effective and unique packaging ideas.

But the question is—how to do it? Well, one way is by adding a QR Code to it.

Yes, a QR Code is an effective tool to make your product tech-savvy and interactive. Customers just need to pull out their smartphones to scan it and see the encoded content.

Unique Packaging Ideas: Make Your Packaging Design Interesting (3)

You might think—what will I encode in the QR Code? Well, anything! Yes, it could be detailed product information that could not be printed due to limited print space.

And since consumers are becoming increasingly conscious about what they’re buying, it’s important that you provide them everything that they must know. And nothing beats transparency in building customer trust and loyalty.

In fact, you can even encode a video or an infographic on how to use the product. Or you can also add your website link to show your entire product range.

We call it—a Product QR Code.

4. Keep it simple

While a creative design attracts people, so does a minimalist and simple design. You know, when it comes to design, less is often more.

You can create packaging with minimal design and neutral colors. Here you can let the colors and fonts take the center stage.

(Video) Mind-Blowing Japanese Product Packaging Designs You Didn't Know Existed

Unique Packaging Ideas: Make Your Packaging Design Interesting (4)

In fact, with such designs, you do not need to worry about the bleed area or improper cuts. You can rather be assured of getting a better print quality.

And on a shelf that has packagings loaded with designs, a simplistic design will surely grab buyer’s attention.

5. Convey your love for the environment

Due to increased awareness of environmental degradation, people are becoming increasingly eco-friendly. They prefer environment-friendly products wherever possible.

You can show your support of the same using your packaging. How?

You can use eco-friendly material such as jute, seaweed, or cornstarch packets. They make durable material and are bio-degradable too.

Unique Packaging Ideas: Make Your Packaging Design Interesting (5)

You can also mention the material used to make the packaging. It will clearly tell the buyers that you ‘care’ about the environment and will help build your brand image.

6. Get them to use their sense of touch

Packaging usually plays with only one of the five senses—visual. You can consider creating a packaging that goes a step ahead to trigger another sense. Maybe the sense of touch. How?

Unique Packaging Ideas: Make Your Packaging Design Interesting (6)

In this packaging, 3D pieces of alphabets have been inserted into the packaging material before sealing it.

It does two things—first, amongst the regular 2D designs, it stands out in itself. Second, besides pleasing buyers’ eyes, it also engages their sense of touch to get them to spend some time with it.

And it is a fact that the more time you spend with a product, the higher are your chances of buying it. And that’s just what you want.

7. Trigger their sense of smell

Why limit yourself to visuals and touch when you can also please the buyers’ sense of smell?

You can use scented packagings that relay the aroma of what your potential customers will spend their money on.

Unique Packaging Ideas: Make Your Packaging Design Interesting (7)

Fragrances help customers establish a connection with the brand.

Karl Show, the Marketing Manage at Addmaster says:
“The relationship between fragrances and our ability to retrieve memories is a great marketing tool.”

Hence, you can consider using scented packagings to relay what customers are going to buy. It will be a good alternative to the not-so-pleasant smell of plastic or paper.

(Video) The Most Genius Food Packaging Designs Ever Created

8. Give them a good experience for their money

Say you are a shoe brand. Now think—when a customer buys shoes, what journey will she go through to open the pack?

You can add layers to this pack. Thinking—what will it do? Well, multiple layers add the aspect of luxury to the package. It’s again one of the best unique packaging ideas to impress your buyers.

Unique Packaging Ideas: Make Your Packaging Design Interesting (8)

In the above example, before you pack the shoes in a box, you can put them in a nice pouch. As a customer opens the box, they will see the pouch having shoes. And as they finally open it, the good luxury experience will feel worth spending their hard-earned money on.

9. Give them a sneak peek of what they’re buying

Yes, the customers know what they want to buy. And even the package tells (textually) what it contains. But allowing them to see what they will get is crucial. And this is especially true for food products.

After all, you don’t really know what is inside the packet when you can’t actually see it.

And to help your customers see the content, you can simply cut a shape within the package. And add a transparent piece of layer over it.

Unique Packaging Ideas: Make Your Packaging Design Interesting (9)

Once people see what’s inside, they will get a better idea of whether it is exactly what they want. Hence, you’ll help them make a better decision and the trustworthiness of your brand will increase.

These are nine unique ideas to make your packaging interesting and enthusing for the customers.

Once your package gets a second glance from the customers, their chances of making a purchase increase. To do it, you can make your packaging minimalist, maximalist, luxurious, or hi-tech.

So pick up an idea that you find the most interesting and get started on designing your packaging. Also—let us know what worked the best for you.

Engage your customers via product packaging

Create a Product QR Code

Unique Packaging Ideas: Make Your Packaging Design Interesting (10)

(Video) Unique Packaging Design Worthy Of Awards


What is unique packaging? ›

Unique packaging was once a matter of adding bold colors and graphics into the mix. The thought was to grab the attention of prospective buyers with eye-catching designs, veering from the more traditional packaging designs occupying space on store shelves.

Why is unique packaging important? ›

Having packaging that's unique to your brand is a big advantage to help you wow your customer and stand out. Humans are visual creatures and appearances help us form first impressions. As a brand, you want to win over your customers and that starts with a strong visual identity.

What makes a successful packaging design? ›

Effective CPG Packaging Must Call Attention to Itself.

Shapes, colors, orientations, and textures all play roles. Even brands that pride themselves on understated or elegant packaging designs make those designs so they're different from others and stand out because of their understated or elegant nature.

What is important to design a packaging? ›

The product packaging design plays a very important role in branding your items in the retail environment. One thing that should be noted is that the 'catchier' the design is, the more audiences it will attract. A good packaging will also enable you to differentiate the products from your competitors.

How is packaging design done? ›


What is the most important in packaging? ›

Protection. The primary purpose of packaging is to protect its contents from any damage that could happen during transport, handling and storage. Packaging retains the product intact throughout its logistics chain from manufacturer to the end user.

Why is it important to have a good packaging for your preserved or processed products? ›

Good packaging prevents waste and ensures that the food retains its desired quality throughout its shelf life.

What is a unique product? ›

A product that is only manufactured once to the specification of an individual customer.

What is the best quality packaging? ›

Materials that often work well for premium packaging include paper, glass and aluminum. Not only is aluminum considered eco-friendly, it's very durable and effective at preserving food items due to its air-tight quality. It's one of the strongest materials that defends against moisture, sunlight and corrosion.

How would you describe a nice packaging? ›

Good packaging should be convenient. Package should be made in a way that the product could be conveniently taken from one place to another and can be handled easily by middlemen or consumers. The size and shape of package also should be convenient for retailers to keep in shop or for consumers to keep at their home.

What makes packaging efficient and effective? ›

Your packaging needs to speak to your audience. An important part of effective packaging is to know your audience, and to speak to them in ways that will help them build a connection with your brand. Research your target audience and model your packaging to fit their needs and interests.

What makes a good packaging material? ›

The package should be clean, sanitary with protective seal. Convenience constitutes one of the most distinguishing features of shelf package and customers must have the feeling that the packagers have a good value to them.

How do you design an idea? ›

Idea to Product in 5 Steps
  1. Step 1 - What Kind of Idea is it? GET SOME EARLY FEEDBACK. ...
  2. Step 2 - What Do You Want to Achieve? So often we hear something along the lines of, "I've got this issue and I've found a way to solve it… ...
  3. Step 3 - What Can You Afford to Put Into It? ...
  4. Step 4 - Design It. ...
  5. Step 5 - Make It.
14 Mar 2022

How do you build a brand packaging? ›

Perfect packaging – what you should know before you start designing
  1. Know your target market.
  2. Know your competitors.
  3. Know your sale points.
  4. Start with the materials.
  5. Customize the outside of the packaging.
  6. Consider inside printing.
  7. Pay attention to details.
  8. Create loyalty with free samples or discounts.

How important is product design? ›

Product design is crucial because it creates a unique and creative experience for the consumer. As a result, the product's design can attract new customers and create loyal ones. A product's design can go far in creating a memorable experience, which in turn will build strong brand loyalty.

What skills do you need to be a packaging designer? ›

Skills and qualities
  • knowledge of a wide range of packaging materials, such as tin, glass, plastic and card.
  • an awareness of how designs affect the environment, such as when packaging is thrown away.
  • knowledge of design-related computer software.
  • to be creative and think of new ideas.
  • problem-solving skills.

What is the most important part of the packaging of the product Why? ›

Protects the product

Packaging must keep the product safe during shipment between the manufacturing facility and the retailer and must prevent damage while the product sits on the shelf. Therefore, product packaging must be sturdy and reliable.

What are the advantages and benefits of using quality packaging materials? ›

Here are six benefits of using high quality packaging products:
  • Define your brand identity. High quality packaging will make clear what your brand represents. ...
  • Protect your product. ...
  • Enhance customer experience. ...
  • Customer retention. ...
  • Use it as a form of marketing. ...
  • Eco-friendly packaging.

How can I make my packaging look professional? ›

Perfect packaging – what you should know before you start designing
  1. Know your target market.
  2. Know your competitors.
  3. Know your sale points.
  4. Start with the materials.
  5. Customize the outside of the packaging.
  6. Consider inside printing.
  7. Pay attention to details.
  8. Create loyalty with free samples or discounts.

How can I make my package stand out? ›

Any one of these five tactics can help:
  1. Inserts. Inserts are a proven tactic for increasing order size, word of mouth, loyalty and more. ...
  2. Printed boxes or mailers. I know – you think you don't have budget for a custom box. ...
  3. Color. ...
  4. Unusual materials. ...
  5. Strategic use of stickers.
17 Jan 2017

Why is attractive packaging important? ›

A product's package can be the selling point for many consumers, by delivering a sense of quality while also reflecting the product's brand image. It is critical in retail sales, where the right packaging design can attract the consumer's eye and make the product stand out next to a rack of the competitor's product.

What do you say to attract customers? ›

20 Marketing Phrases to Attract Customers and Increase ROI
  • Beautiful in Its Simplicity. Customers hate complexity and love simplicity, viewing it as a form of good customer service. ...
  • Artistically Inspired. ...
  • Enhance Your Life. ...
  • Enhance Your Beauty. ...
  • Never Looked so Good. ...
  • Simply Awesome. ...
  • Perfect From Beginning to End. ...
  • Get Noticed.
23 Nov 2020

What kind of packaging attracts you most any product in general? ›

Bright, appealing packaging can easily catch the eye of a passerby, but it's also important to keep the consumer's interest once they've noticed the product.

How do you package products nicely? ›

5 Steps to Good Packaging
  1. Assessing your item's requirements and choosing the right packing materials. ...
  2. Wrap all items separately. ...
  3. Cushioning and filling: leave no empty space, but don't overstuff. ...
  4. Using the Right Sealing Material. ...
  5. Sealing your boxes with the H-taping method.

How do you describe product packaging? ›

Product packaging refers to all the activities related to designing, evaluating, and producing a container for your products. Many online retailers create a branded packaging experience to delight customers and improve profitability.


1. Beautiful Packaging Inspiration
2. The Most Genius Food Packaging Designs Ever Created
3. Top 5 Innovative Packaging Ideas - Custom Packaging Done Right [2021]
4. How to create a Product Packaging Design | Tutorial
(Abi Connick)
5. How to create a Product Packaging Design
(Abi Connick)
6. Designing a Product Label & Packaging
(Abi Connick)
Top Articles
Latest Posts
Article information

Author: Tish Haag

Last Updated: 02/02/2023

Views: 6649

Rating: 4.7 / 5 (47 voted)

Reviews: 86% of readers found this page helpful

Author information

Name: Tish Haag

Birthday: 1999-11-18

Address: 30256 Tara Expressway, Kutchburgh, VT 92892-0078

Phone: +4215847628708

Job: Internal Consulting Engineer

Hobby: Roller skating, Roller skating, Kayaking, Flying, Graffiti, Ghost hunting, scrapbook

Introduction: My name is Tish Haag, I am a excited, delightful, curious, beautiful, agreeable, enchanting, fancy person who loves writing and wants to share my knowledge and understanding with you.